Dedicated to the success of the individual investor
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Mission Statement
The mission of SensibleStocks.com is to provide fact-based,
actionable information to individual investors to help them
profit in the stock market.
Guiding Values
(1) Devoted to the individual investor. The individual investor has needs
that are different from institutional investors, such as limited amount for investing.
SensibleStocks.com is dedicated to meeting these needs by providing information,
analysis, guidance, and tools for success.
(2) Gaining an edge. Peter Lynch said, “the amateur investor has numerous
built-in advantages that, if exploited, should result in his or her outperforming the
experts, and also the market in general.” SensibleStocks.com will help create an edge
where it can. The edge usually comes from how information is interpreted and utilized.
(3) Fact-based. SensibleStocks.com is non-ideological. There is no "correct" style
of investing. All information and strategies are fact-based and designed to increase
the odds of success.
(4) Non-hyperbolic. SensibleStocks.com is meant to guide and educate, not
bowl you over with unbelievable claims and promises. Its approach is to apply common
sense and intelligence to facts. The goal is realistic, profitable results.
(5) Transparent. All information provided or published on Sensible Stocks.com is
identified as to source. No secret formulas or "black box" algorithms are used. Source
data is gleaned from free public providers believed to be reliable. That data is then
analyzed and interpreted to provide rational information for self-directed individual
investors.
(6) Educational. The best investors know what they are doing and why.
SensibleStocks.com explains the reasoning and facts behind all information that it
presents. Users are encouraged to think for themselves and never stop learning.
(7) Clear and concise. All material is written to be clear and understandable.
Jargon is kept to a minimum and defined when it is used. Concepts are simplified
wherever possible. The intent is to provide sensible, actionable guidance.
(8) Flexible. SensibleStocks.com encourages its users to modify or tweak its
systems when the reader sees a better way. All scoring systems--for stocks, stock
valuations, etc.--are open-ended, so that the reader can add, drop, or modify factors
without unbalancing the overall system.
(9) Rational. Investors often sabotage themselves with self-defeating emotions.
SensibleStocks.com treats investing like a business: dispassionately and logically. The
market rewards intelligent decisions over the long term.
(10) Fun. Stock investing should be fun. Don’t put your money into companies that
make or do anything you don’t admire. Don't let the investing process wear you down.
If it becomes onerous, take a break, or turn some or all of your investing over to
mutual funds or an advisor that you trust.
(11) Innovative. SensibleStocks.com represents original "blank sheet of paper"
thinking. We challenge common wisdom. That often leads to unique and innovative
strategies, procedures, and systems.
(12) Results oriented. The best measures of investment success are TOTAL
RETURNS and SAFETY. SensibleStocks.com measures itself along those scales. We
are accountable. All portfolios are funded by the author with his own money. They are
real-life (not "model") portfolios, and their results are published.